![]() It was very much during these first two months that many people online wanted to know more about the best starting words for Wordle. The account also shows a peak around mid-February with as many as 350,000 daily shares on Twitter. These two data sets very much align with one another. The account gathers and shares daily data based on people sharing their Wordle scores on Twitter. This insight revealed through analysis of Google Trends data is mirrored by information shared via on Twitter. By that time, search interest had doubled compared to three weeks prior, increasing more than 100 times in less than two months. Wordle continued to increase in popularity, peaking around February 20, 2022. If it did, the impact certainly wasn’t immediate. Is Wordle Dying Infographic Reaching the Peak of Wordle Game InterestĪfter The New York Times announced that it was buying Wordle on January 31, some people wondered whether this would negatively impact its popularity. By the middle of February, there was 20 times more search interest in Wordle compared to COVID-19. It also passed frequent, everyday queries like “food near me” around this time. It took less than a month to see search interest in Wordle increase by more than 5,000 percent.īy the middle of January, search queries relating to Wordle surpassed searches for COVID-19 and the omicron variant. Global search interest, as measured by Google Trends, reveals a sharp increase in search queries related to Wordle through January and February. It exploded onto the scene, rapidly picking up dedicated fans, including many celebrities who play Wordle. Then, in late December 2021 and into early January 2022, the online word game really took off. While the first Wordle game was technically released in June 2021, creator Josh Wardle didn’t share his game with the world until October 2021. Of core players who remain, 45% say they play Wordle more now than before. Mainstream interest in the game dropped up to 91% between February 2022 and September 2022. Wordle popularity shot up rapidly in early 2022, over 100x in about a month. Are people still playing? Are you still playing Wordle? Key Findings We endeavored to investigate further, referencing multiple data sources to best assess the state of Wordle today compared to the early part of 2022.
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